Big-company methods, sized for the shop down the street.

We started Palisade in spring 2026 as students at Pace University. In class, we were learning the methods economists and large retailers use to answer practical questions: what a price change really did to sales, whether a promotion paid for itself, how much stock to order for next month.

Those tools rarely reach the businesses that could use them most. The owner-run shops, cafés and restaurants around Jersey City and New York record every sale in their point-of-sale systems, but few owners have the time to dig through that data, and fewer can justify hiring an analyst to do it.

So we built Palisade to close that gap. We take the sales data a business already has, apply the same methods, and hand back a few plain-English findings an owner can act on. No new software, no jargon, and no pretending the numbers say more than they do.