A
Pricing
What happens to sales if you raise or lower a price? We estimate how sensitive your customers are, product by product, so you can find the price that balances margin and volume.
Decision analytics for owner-run businesses
Price, promote and plan with evidence, not guesswork.
Palisade turns your sales data into clear answers on pricing, promotions and demand, so your next decision rests on what your numbers actually show.
Free for our first three founding clients. Works with Square, Shopify, Toast and other POS systems.
WEEKLY UNITS · FORECAST
- POS systems supported
- 3
- From data to report
- 48h
- Until your data is deleted
- 30 days
- For founding clients
- $0
01 / SERVICES
Three questions every owner asks. Answered with your own data.
02 / HOW IT WORKS
From raw sales data to a clear decision.
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Step 1: Send
Export your sales history from your POS system. It takes about 10 minutes, and we never log in to your accounts.
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Step 2: Analyze
We apply econometric methods to the question you care about, controlling for seasonality, trends and the noise that fools a spreadsheet.
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Step 3: Decide
You get a plain-English summary: what the data says, how confident we are, and the options in front of you. The call stays yours.
03 / APPROACH
Analysis,
not advice.
Palisade answers operating questions about your business. We do not provide financial advice or auditing, and we will always tell you when the data cannot support a confident answer.
i.
Built for owners
No data team required. Results arrive as decisions you can act on, not dashboards to decode.
ii.
Uncertainty shown
Every estimate comes with a range, so you know how much weight to put on it.
iii.
Your data stays yours
Used only for your analysis and deleted within 30 days after. We never log in to your systems.
iv.
Rigorous methods
Grounded in econometrics: the same tools economists use to measure cause and effect.
04 / FOUNDING CLIENTS
Your first analysis is free.
We're taking on three founding clients. Send us your sales history and get three specific findings about your pricing, promotions or demand, at no cost.
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YOU SEND
6 to 12 months of sales
A few exports from your POS system. We'll send step-by-step instructions, or come by and help.
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WITHIN 48 HOURS
A one-page report
Three specific findings, each with what to try next and how sure we are.
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NO STRINGS
The report is yours
No cost, no new software, no commitment. If it's useful, paid analyses start at $750.
05 / TRY IT
Was your last promotion worth it?
A busier week is not always a more profitable one. Enter the numbers from a recent sale to see a quick estimate.
Estimated effect on profit: +$100, more profit than a normal week.
ESTIMATED EFFECT ON PROFIT
+$100
more profit than a normal week
Normal week profit$1,200
Promotion week profit$1,300
Change in items sold
+63%
Sales needed to break even
$1,600
A rough estimate. It assumes the whole week ran at the discount and ignores seasonality, sales pulled forward from other weeks and new repeat customers. A full analysis accounts for all of these.
Get the real answer: a free analysis06 / QUESTIONS
Before you send anything.
What does it cost after the free analysis?
Nothing, unless you decide to keep going. Paid analyses start at $750, and ongoing monthly analysis starts at $350 a month with a three-month minimum. You get a fixed quote before any work starts.
How much of my time does it take?
About 10 minutes to export your sales history. We send step-by-step instructions for your POS system, or we can come by and do it with you. After that, it's a one-page report to read.
Is my data safe?
We use your data only for your analysis, never share or sell it, and delete it within 30 days after. We never ask for the login to your POS system.
Which POS systems do you work with?
Square, Shopify and Toast. If you use something else, email us. If it can export your sales to a spreadsheet, there's a good chance we can work with it.
What if my data is messy?
Most sales data is. Cleaning it is part of our work, and we'll tell you plainly if anything limits what the numbers can show.
Have a decision coming up?
Book a free call and tell us what you are weighing.
Book a free call (opens in a new tab)
Prefer email? [email protected]